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Try a Customer Leadership lensOptional. Hindsight will still research the current market, but it will be less likely to stop at “ask customers what they want”. It will look for a sharper alternative to put into the world and test through real behaviour.

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YOUR FIRST READ

Finding the useful part…

Below are our initial thoughts. But we’re continuing to investigate.

🟢 WHAT’S PROMISING

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🟠 WHAT NEEDS PROVING

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🔵 WHERE TO FOCUS NEXT

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